Aileron is a non-profit organization whose vision and mission is to help raise the quality of life in America by helping small businesses and their owners reach their potential. The goal for LIFT 2017 was to grow awareness of new Aileron course offerings and re-engage community members that had not been involved with Aileron within the last year.
With goals and objectives in mind, Blue Vines worked with the Aileron team to create a strategy on how best to ‘lift’ the Aileron message and creating a marketing strategy that would attract active and non-active community members. Together, we defined the event story that would best communicate to both audiences and co-designed the event to help realize Aileron’s vision for the summit.
What makes Aileron unique is that it is a community of business owners that come together to help grow sustainable businesses. This annual event provides the platform to foster this initiative and support the overall mission - to raise the quality of life in America by focusing on 4 pillars - individuals, organizations, community and ultimately the country.