26 Nov Event Planning: The Top 10 Things We Wish People Knew
Events Aren’t Rocket Science, But That Doesn’t Mean Launching One Is Easy
Beginning well is the first step to a great event, but the problem is you don’t know what you don’t know. Based on our experience, here are ten things that we wish everyone knew before they started their corporate event planning.
1. Know and Communicate your Why
People have to know why you’re having an event before they’ll commit to attending, it’s that simple.
2. Define What Success Looks Like
If you don’t begin with the end in mind it will be difficult to plan for your ultimate goals or determine if the event was actually a success.
3. It’s not just a Checklist
Lists are great, and we love them, but an event that pulls strictly from a checklist can lead to a flat and uninspired experience for your guests.
4. Create Moments
Look for opportunities to swing the spotlight on unique happenings, ideas, or people that will truly differentiate the experience and make it memorable.
5. First Touch Success
The real experience starts with the first touch—that likely means the event website and the registration process is your first real impression.
6. Tell Them About It
Don’t think that just because you built it, people will come. Tell them about it, and importantly, ask them to come.
7. Partners and Vendors Matter
As your event grows in size, more outside hands will be required to make them memorable and successful—and they can make or break your event.
8. Be Prepared
No matter how many practice run-throughs you do, inevitably, something will break. Create an emergency kit and plan of action for whatever might come up.
9. Schedule the Day
The choreography and movements of the day are critical and shouldn’t be left to chance—write it down! And share it!
10. Be in the Moment
Make sure to include time for yourself to be in the moments and witness the event you helped create! It will be over before you know it, make sure that you don’t miss it!
This is just the start and we’ll expand on these ideas later. Do you have other learnings or observations from events you’ve attended or helped plan? We’d love to hear them! Tell us about them!Share Your Ideas!