Blue Vines | Cobalt – A Whole Blue World
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THE EVENT STORY

Cohen Recycling, one of the nation’s largest metal and electronics recycling companies had opened a new facility and launched a subsidiary offering – complete IT lifecycle management services. The grand opening event, A Whole Blue World, was an opportunity to showcase the new facility and present the new brand mark and story to the media, community, employees, and families.

A Whole Blue World Quick Facts

Event attendance: 300+ Target audience included customers, media, employees and families   1 Day outdoor event with food trucks, entertainment, and stage presentations The Why

The WHY

Introduce this new business unit and reveal the Cobalt brand. Most importantly, celebrate the employees and families that have worked so hard to get Cohen to where they are today.

Category
Events